Today, we announce that BuildMyPinnedSite.com is available worldwide in 38 languages and 40 geographies, making it easier than ever to enhance your site with pinning. BuildMyPinnedSite.com provides you the ideas and all the code you’ll need to enhance your site with pinning in just a few easy steps and less than 15 minutes of development.
For businesses, pinning = more site traffic
Pinning is an opportunity to potentially grow your site’s monetization. There are four factors that influence this:
- Engagement – Sites get an average of 50% more engagement through pinning
- User Behavior – IE9 users visit a pinned site 30 times per month on average
- Share Growth – In just 5 months since release, IE9 share on Windows 7 exceeds 25% in the US and 18% worldwide. More consumers will be pinning their favorite sites to their taskbars.
- Site Readiness – More than 12,000 top ranked sites, like Facebook, Yahoo, and ESPN already take advantage; WordPress.com made pinning available to their network of over 20 million blogs. When other sites take advantage of pinning, more users learn how to pin.
DocStoc: users that pin 650% more likely to search docs
DocStoc maintains the world’s best collection of documents needed to start, manage, and grow your business and professional life. Their customers who use IE9 and have DocStoc pinned to their Windows 7 taskbar viewed 229% more pages and were 650% more likely to search for documents (over 60 days measured). They made three simple enhancements to their site to improve their customers’ pinning experience:
- Discovery – Built repeat engagement by showing users how to pin DocStoc
- Notifications – Pulled the user in by showing the number of new docs available outside the browser
- Jump Lists – Showed user’s favorite docs and newest docs based on their site preferences
DocStoc’s goal was to build relationships with their customers leading to more document searches. As Jason Nazar, CEO put it:
“IE9’s pinning feature has enabled us to create an even more immediate relationship with our users. They don’t have to be browsing and still they are one mouse click away from the documents that will best help them manage and grow their small business. We can also constantly market our newest content without having to worry about email deliverability and open rates. Pinning represents a great new customer communication tool for us.”
Pinning gives your site a front row seat
The combination of IE9 share growth on Windows 7, feature discoverability of pinning, and the measureable customer engagement gains, make pinning an attractive feature for sites. Check out existing examples of pinning on Beauty of the Web. Learn how to enhance your site with pinning capabilities at BuildMyPinnedSite. Help us share your site’s experience on the IE Gallery.